“We had a feeling that readers really enjoyed BioTimes, but we wanted it confirmed, so we created the feedback survey,” says Susanne Strand, BioTimes’ editor. “And we wanted to know how we could improve the content and design of the magazine.”
According to readers, there is not much they want improved about BioTimes. They like the look of the magazine, the mix of subjects, as well as the writing. In fact, most do not want any changes to the printed version of the magazine. But quite a few commented
that the current website did not function optimally and should be improved.
And so it has been.
A change for the better
“We took readers’ feedback to heart and I’m happy to say we’re now launching a completely new BioTimes website,” says Susanne Strand. ”We’ve changed nearly everything about the old website – the design, the functionality – the only thing that we haven’t changed is the quality and the range of the articles we publish.”
With the launch of the new website readers can look forward to a better-looking and
more interesting site and one that is much easier to navigate. Improvements readers can
now enjoy include:
- Improved search so that specific articles can be found quickly and easily
- E-mail notifications that give access to articles as soon as they are published
- Links to related content so that complementary information can be found with just
one click
“Readers have opened our eyes to the possibilities that we need to embrace on our website,” says Susanne Strand. “We have updated our BioTimes strategy, and the launch of the new website is just the first step in a long journey to offer our readers an interesting and valuable online reading experience. Readers can look forward to future initiatives that will give them even more possibilities to learn about our biotechnology online.”